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Professional Photographs Vs Point & Shoot

By Coralie Mackenzie

They say a picture is worth a thousand words. It has always amazed us when scrolling through pages and pages of property, that agents are still using an iPhone or similar for property photography. The dark and fuzzy images are not attractive, and they certainly don’t draw the eye (at least for the right reasons) to click on that particular link.
I am a firm believer in professional photography. The more buyers you coax to your property, the higher the chance of creating a little competition for your cherished asset and achieving a higher price. That $200-500 investment could achieve a further $10,000 for your total sale price just by enticing more than one serious buyer to your humble home.

A recent experiment found that listings that utilised professional images, generated an average 139% increase in clicks compared to those with low resolution and fuzzy images. What better way to achieve the price that you want, than to reach more buyers? It comes down to a simple numbers game.

Word of warning though! Not every so-called professional photographer is worthwhile. It is always best to check websites and previous work to make sure that you will get what you are paying for. It is very easy to purchase a nice camera and claim to be a professional. Someone who understands the post capture processing is always going to be beneficial.

We have put together the top 5 tips for Real Estate Photography prep:

  1. Always research your photographer. Most talented and successful photographers will have a website with recent work on display.
  2. Clear out all of the clutter. The best photographs are always minimalist and show the space available clearly.
  3. Place candles and plants strategically. Candles create a warm glow while plants allow the pop of colour and generate a feeling of comfort. Stylist, Julia Green calls believes plants are the lifeblood of space.
  4. Put away family photos and personal items. You want buyers to imagine themselves in their own home, not as guests in yours.
  5. Lights, Camera, Action: Always have your lamps prepped with working bulbs.

Images: FastFocus

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